Unlock powerful knowledge hidden within the system

Lennie Noiles, Certified facilitator of LEGO® SERIOUS PLAY® method and materials


"Often the hands will solve a mystery that the intellect has struggled with in vain."  - C.G. Jung

LEGO® SERIOUS PLAY® methodology  is .....

  • a tool for solving wicked problems. 
  • a process for more effective thinking and problem solving.
  • a tool for building results.
  • a facilitated technique where people use LEGO® bricks to follow through a series of structured exercises during which they build models that metaphorically represent their personal or business challenges.
  • a methodology that helps teams to become more effective by fostering creativity, sharing, and reflecting.
  • a way to fosters creative thinking through team building metaphors of their organizational identities and experiences using LEGO® bricks.
  • an innovative, experimental process designed to enhance innovation and business performance.

LEGO® SERIOUS PLAY® materials and methodology are customized to address the specific business challenges to be addressed.

When might you use LEGO® SERIOUS PLAY® methodology

methods and materials

(a partial list)

Aggregate input of multiple stakeholders


Business & Strategy Canvas

Business Development

Change Management

Clarifying values

Communication and Operational Efficiency

Complex problems with no obvious answer

Concept Development

Conflict Resolution

Customer Development

Discover hidden knowledge

Idea Generation

Increase Collaboration

Innovation Process Design

Insight & Awareness

Marketing Strategy

Mergers & Acquisitions

Problem Solving

Process Design

Product Development

Project Retrospectives

Prototyping Mental Models

Service Design

Shared Goals

Strategy Making and Implementation

Team Development

Turnaround & Re-structuring

User Experience Design


    "You Can Discover More About a Person in an Hour of Play than in a Year of Conversation" - attributed to Plato


    LEGO® SERIOUS PLAY® materials and methodology are the perfect companion to; Design Thinking, Strategy Canvas, Brainstorming, Liberating Structures, Etc.

    For Coaches I offer a workshop:

    Model as Metaphora workshop for coaches. Using LEGO® SERIOUS PLAY® method and materials as a coaching tool.

    LEGO, SERIOUS PLAY, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group, which does not sponsor, authorize or endorse this website.