"Often the hands will solve a mystery that the intellect has struggled with in vain."  - C.G. Jung


  • a tool for solving wicked problems. 
  • a process for more effective thinking and problem solving.
  • a tool for building results.
  • a facilitated technique where people use LEGO® bricks to follow through a series of structured exercises during which they build things that metaphorically represent their personal or business challenges.
  • a methodology that helps teams to become more effective by fostering creativity, sharing, and reflecting.
  • a way to fosters creative thinking through team building metaphors of their organizational identities and experiences using LEGO® bricks.
  • an innovative, experimental process designed to enhance innovation and business performance.

LEGO® SERIOUS PLAY® workshops are customized to address the specific business challenges to be addressed.

When might you use LEGO® SERIOUS PLAY® (a partial list)

  • Aggregate input of multiple stakeholders
  • Branding
  • Business & Strategy Canvas
  • Business Development
  • Change Management
  • Clarifying values
  • Communication and Operational Efficiency
  • Complex problems with no obvious answer
  • Concept Development
  • Conflict Resolution
  • Customer Development
  • Discover hidden knowledge
  • Idea Generation
  • Increase Collaboration
  • Innovation Process Design
  • Insight & Awareness
  • Marketing Strategy
  • Mergers & Acquisitions
  • Problem Solving
  • Process Design
  • Product Development
  • Project Retrospectives
  • Prototyping Mental Models
  • Service Design
  • Shared Goals
  • Strategy Making and Implementation
  • Team Development
  • Turnaround & Re-structuring
  • User Experience Design